Disney’s handling of the Star Wars franchise has left much to be desired. Despite seemingly being poised to revive the saga after the less than stellar response to the prequel trilogy, they instead managed to bring about an even greater fracturing of its fandom and place in popular culture. Why is this? Much ink has been spilled on the matter, and you’ve any good sense, you’d look elsewhere, but I guess I’ll throw my hat in the ring (count the cliches I’ve used in this paragraph alone) in an attempt to decipher just what it is that has left one of the all-time great cash cows mired in the muck.
Issue 1: It’s the Little Things
It’s often said that one shouldn’t sweat the small details, yet in certain situations, one should pay attention to those very details, because they can often indicate the amount of effort put into the whole package. Van Halen infamously specified that their backstage amenities should not include any brown M&Ms. While seemingly an example of diva behavior among rock stars, the reality was that this was the band’s way of making sure that the people they were working with actually read through and were intent on honoring the terms of their contract (extending to matters of safety). If there were brown M&Ms, what guarantee then was there that the venue providers had made sure that every other detail, big or small, was up to snuff?
One gets the sense of something similar going on while looking at Disney’s approach to Star Wars. A simple observation of the posters, music, cinematography, and even release dates suggests that the House of Mouse didn’t really care to really make sure everything was in ship-shape.
The first sign of trouble for me was the posters. Take a look at the ones for each film here (the pages for the movies include links to galleries). Star Wars is a franchise that calls back to an earlier time even as it takes familiar ingredients and turns them into something new, which makes the hand drawn and painted posters that advertised each film in the past two trilogies all the more fitting. The new posters, on the other hand, range from generic Photoshop jobs to faux video game box art.
Now, let’s move on to the soundtrack. While the music hasn’t been bad, John Williams just hasn’t quite managed to live up to his previous efforts in the series. Granted, it’s a hard standard to live up to given that Williams has produced some of the most memorable soundtracks in all cinematic history, with his work on Star Wars being a strong contender for the greatest among all his work. The man put the opera in space opera, and it’s highly unfortunate then that the music feels so lacking in spirit and power compared to what came before. Is it age and having exhausted his repertoire, or have Abrams and Johnson simply failed to utilize one of the greatest assets the series has? In addition, the lack of the Fox Fanfare prior to the opening theme is another little detail that hurt the experience for me because Williams deliberately wrote the theme so that it would follow up perfectly to the fanfare. On another auditory note, it’s odd that Ben Burtt of all people wasn’t brought in to work on The Last Jedi.
Up next is the cinematography, or more specifically, the final shot of The Force Awakens. Normally, a Star Wars movie operates like a thrill ride, easing you in with some exposition before depositing you into an exciting adventure with ups and downs, only finally coming to a complete stop in the final shot, when everyone is posed in a certain manner as if to tell you that this is where the story ends for the time being and that you can now relax after having achieved catharsis. Having the camera continue to rotate around the characters keeps the visual action going, the very opposite of what closing shots in previous movies were supposed to do.
That’s not to say that other shots don’t stand out in a negative way. The use of slow motion wasn’t too bad in The Last Jedi, but the ‘duel’ between Luke and Kylo near the end was clumsy to say the least when it decided to go full Matrix. It’s such a cheesy shot, and really takes one out of the movie seeing Luke do that awkward duck under Kylo’s lightsaber before that strange spin back into a proper dueling position. If there is anything to prove that less is more, this is it.
Finally, let’s talk about release dates. Prior to Disney’s films, the saga’s episodes had been released in May (hence the whole May 4 thing), signifying the franchise’s place as the big blockbuster series. To break with tradition as Disney has mostly done to avoid the usual summer competition (a competition that the franchise had helped kick start) reveals both some business savvy and a sense that things just weren’t going to be the same with the material in new hands.
Issue 2: It’s the Bigger Things
Of course, that’s not to say that there were more important things that clearly weren’t being handled all that well, like say that writing and the general plan for the trilogy.
The writing of the new trilogy in general is a mess in terms of the initial premise, characters, and escalation of preexisting elements. The premise serves as a foundation for a story, and the one for the new trilogy reveals a lot of issues at a glance. First of all, there’s the sense of futility created by negating the happy ending of the original trilogy. While some might argue that this is realistic, they are also missing the point in that such a thing not only doesn’t fit the franchise, but also harms the outlook for the ongoing story. Looking back at the original trilogy and even the prequels, there’s a sense of optimism, that no matter how bad things get, good can vanquish evil. To suddenly toss out the implied happy ending is a gut punch that also makes the original trilogy seem completely pointless in hindsight. Why root for Luke to revive the Jedi Order? Why root for the Rebels to overthrow the Empire? It’s all so pointless. Taking it further, why give a whit about what’s going on in the new trilogy? After all, the next sequels might just negate any happy ending that the new characters get too.
Moving on from the premise, we also have the issue of the characters just being flat-out poorly written. People often harp on Rey, but she’s merely a symptom of something that plagues the rest of the characters featured in the new movies. Let’s start with the trio from the original films. Han seemingly grew out of being a smuggler and settled down with Leia as a respected Rebel leader. Leia had won her war, and seemed ready to move on to the next stage of her life. Luke had grown out of being a troubled farm boy to become the ideal Jedi and was ready to found a newer, better Order. So what happens to them to softly reboot the original trilogy? Han backslides back into being a wandering smuggler, Leia never grows out of being a Rebel war leader, and Luke winds up a depressed hermit who failed to revive the Jedi. That’s some bullshit.
And we’ve yet to get into the new characters. Finn is supposedly someone who’s been serving the First Order since childhood, yet there he is showing little in the way of the effects of attempted indoctrination or angst over killing his former comrades despite the death of one having been the point at which he decided to go rogue. Poe is barely a character, and is instead kept afloat by Oscar Isaac’s charisma. Kylo Ren is a manchild, and what sympathy he could otherwise have is limited by the fact that his childhood probably wasn’t all that bad and that he defected to the First Order as grown man. Not a kid or a troubled teen, but a grown man. It’s no wonder why no one gives a shit about these characters.
Next up, there’s the problem of escalation. Sequels often feel the need to top previous entries because what has come before is old hat, but the new movies took things to a ridiculous level. First we have a protagonist who turns out to be a prodigy in the Force, but advances ridiculously quickly compared to previous heroes, which only serves to strain her credibility. Then there’s orange not-Yoda, who is revealed to be even older than the 900-year-old Jedi master. As for ace pilots, move over Anakin and Han, because we’ve got Poe being a one-man-army as he downs fighters like it’s a video game and takes on entire warships solo. We also have an even bigger Death Star, which is fueled by suns and destroys multiple planets from light years away. Adding to the ludicrousness, there was Snoke, who was hyped by sources outside the movies themselves to be even worse than Palpatine. Oh, and don’t forget the utterly massive flagship of the First Order, which makes the already ridiculously long Super Star Destroyers of old seem reasonably scaled in comparison.
But most distressing is the whole deal with there being no real plan for the trilogy. While it is true that George Lucas didn’t have a concrete plan with the original trilogy, there are two reasons why emulating this model was foolish. The first is that while there was nothing set in stone, Lucas did have a rough story outline based on his singular overall vision from which he and his collaborators could tinker with the story as necessary. The second is that the original trilogy was lightning in a bottle, and trying to recapture that sort of glory is difficult if not impossible given that the franchise started to lose a little steam by Return of the Jedi, and Lucas’ own prequel trilogy failed to live up to expectations. To know that J.J. Abrams was up to his old mystery box bullshit was concerning, and it’s obvious to everyone just how not having a real outline messed things up for Disney.
Issue 3: A Victim of Its Own Success
I could go into detail about this, but since I had previously written much about this very topic, let me quote a slightly reworked passage of a post I made some time ago on another website:
In many respects, Star Wars was the right movie for the right time. A lot of people aren’t exactly aware of the context into which the film was released, but at the time, the trends in the American zeitgeist saw an emphasis on cynicism, what with social strife, declining faith in political institutions, a troubled economy, and unpopular foreign policies. Popular culture reflected that, as there was an emphasis on moral ambiguity, gritty reality, and a willingness to deny happy endings straight out of the glory days of film noir. What we have now is merely a continuation of that.
Star Wars was thus a breath of fresh air. Here was an old-fashioned yet futuristic story with idealistic overtones, a seemingly oxymoronic existence that immediately stood out from the crowd. It was a simple fairy tale that replaced the fairies and magical lands with aliens and exotic planets. It called back to old-time Flash Gordon serials and their clunky dialogue while reworking familiar tropes and imagery into something new. In being recognizable, it managed to be a novelty. In short, it was the perfect movie coming out at the perfect time.
Given how I mentioned above that the modern day resembles the context into which the franchise was born, you’d think that going back to the well would work wonders. Unfortunately, Star Wars was one of the first true summer blockbusters, and in an attempt to capture as wide a market as possible, theaters are now flooded with simple action-packed stories that land on the idealistic end of the scale. What was novel no longer stands out. And that has even resulted in people wondering if the franchise should become cynical and morally grey (despite this missing the point of what makes the saga what it is) simply because they have no idea where to take it.
Issue 4: What the Fuck Are You Doing?
The movies aside, Disney hasn’t done the best job handling the franchise in general. The new park attractions, merchandise, and media saturation have not had the effect one would like from a property purchased for billions of dollars. Galaxy’s Edge found itself underperforming, resulting in the cutting of employee hours for the attraction. While the park attractions are still in their early days with room to improve, it’s clear that there were some missteps in how they were implemented.
Meanwhile, the merchandise just isn’t selling like it used to. George Lucas managed to build a fortune from merchandising deals alone, and this played a part in why Disney saw dollar signs when buying him out. Unfortunately for the House of Mouse, changes in consumer tastes have resulted in the cash cow running a bit dry.
Finally, there’s the matter of overdoing the media blitzkrieg. Now, Star Wars has always been a real attention whore among franchises, no one would doubt that. However, what really overdid it for the series was Disney’s decision to release a new film every year rather than wait three years between films. This was understandable: Disney needed to recoup its investment as soon as possible, and here was a franchise that seemingly printed money. Why not release a new film each year? It works for Marvel. Unfortunately, all that did was leave everyone sick of Star Wars. While Marvel tends toward solid but unspectacular movies lined up on a conveyor belt, there’s at least some variety on the surface level given all the different superheroes out there. Star Wars is much simpler by design, and even spinoffs aren’t able to escape the basic ingredients laid out since the first movie came out in 1977. Disney clearly had no idea how to handle its property.
Issue 5: A Missing Je Ne Sais Quoi
This last one is the most subjective of my arguments, but I felt compelled to include it nonetheless because of how much it colors my ability to absorb the new films. Watching Disney’s productions, I just can’t shake the feeling that there’s something missing. It might be George Lucas.
The Disney movies feel like those novels in a series not written by the original author. There’s a reason why no one really considers any of the Sherlock Holmes novels written post-Doyle to be within the definitive canon, for example. Once the original creator who birthed the franchise is gone, it’s hard to recapture the same magic. Hell, it’s often hard enough for said original creator to do just that in sequels.
It’s why I ultimately feel a certain detachment from the new Star Wars movies. Without Lucas directly involved in their production, there’s a missing ingredient that makes things feel just off enough that I can never really get comfortable.
So what can we conclude from all this? We can conclude that based on a simple observation of minor and major details, the franchise’s place in the modern blockbuster landscape, the issues surrounding merchandising and theme park attractions, and the absence of a center of gravity in the form of George Lucas, that Star Wars isn’t in good hands. It’s damaged goods and the fandom has found itself even more split than it was before. Maybe Disney might be able to make a recovery, but I’m not holding my breath, and honestly, speaking frankly, neither should you. The Force is no longer with us, and it might just be time to move on.